Key Terms

• Production- The process of making a media text
• Distribution- The process of getting a media text to the audience
• Distribution (advertising)- This includes the marketing/promotion and advertising of the product as well as the physical distribution or broadcasting of the text
• Exchange- The process of an audience "consuming" a media text, i.e. listening to a radio show, watching a TV programme etc. It also includes the ways in which audiences "read a text.
• Media Conglomerate- A media conglomerate is a company who owns a large number of smaller companies (subsidiaries)
• Cross Media Conglomerate- A conglomerate that owns many different forms of media companies
• Independant Company- A company that is self owned, and not by a conglomerate
• Audience Reach- The number of audience members who are capable of receiving a media message
• Technological Convergence- Ability to listen to radio via many different ways
• DAB- Digital Audio Broadcast
• Simulcasting- Simultaneous Broadcasting
• Broadcasting Act
• Community Radio Order