BBC Radio Sheffield

The target audience for the BBC local radio stations are those over 50 who do not get served as well by the rest of the radio stations from the BBC.

It covers South Yorkshire and North Derbyshire, This includes; Sheffield, Rotherham, Barnsley, Chesterfield etc.

We know it is a public service broadcaster because it has informative shows like; Steve Bailey who reviews newspapers and also reads the latest news. Rony Robinson hosts topical discussions and Howard Pressman gives the traffic, news and sport.

BBC Radio Sheffield conforms to the BBC brand as it has no advertisements, it plays host to a variety of shows that inform, educate and entertain. Their website has the same layout as all the other BBC websites and changes regularly when the BBC website does.

Audiences can reach the BBC Radio Sheffield shows by radio, DAB radio and the internet

BBC

The BBC are a public funded service, who are a public service broadcast. They get their funding from TV licenses. They were set up by Lord Reith in 1922. He set it up to inform, educate and entertain. All the BBC radio has to do all the 3 things due to BBC original policy as we still pay the license fees.

NRS

This is the NRS social grade table.
To business' it is important to sell to ABC1's because they are the most advantageous to advertise to because they are the ones with the largest amount of disposable income. Bauer reach 20,000,000 out of the 60,000,000 people in the UK with their products






This is a table comparing social grade and income together. Bauer reach 70% of all 15-24 year olds with their products which is over 5,000,000 people. 53% of all Bauer's audience are ABC1's the other 47% are C2DE which means they are able to target all types of people in the UK. Over 53% of Bauer radio targets ABC1's. The main Bauer commercial competitor on the radio is capital FM who are owned by a British company called Global Media. They own Heart and galaxy etc. The other main competitor is the BBC, they own BBC Radio 1 and 2 etc.  and all the local BBC stations like BBC Radio Sheffield

Hallam FM is a radio station that play adult contemporary. They are a local South Yorkshire radio station from Sheffield. They are the number one commercial station for the whole of South Yorkshire. It was launched in October 1974 and broadcasts in Sheffield, Doncaster, Barnsley etc. It has won many awards including a gold award for Best Personality by Big John.

Hallam FM has many presenters including Big John, JK and Joel Ollie and Becky Hayes etc. It competes with Capital, Real Radio, Peak FM, BBC Sheffield and BBC Radio 1. Bauer Media uses RAJAR figures to collate its listenership for all it's stations. It is more important to get accurate local figures because it is tougher to sell advertising space on the radio. RAJAR stands for Radio Joint Audience Research and it is the official body in charge of measuring radio audiences in the UK. Joint owned by the BBC and radio centre. Hallam get nearly a third of all commercial market share in South Yorkshire. They sponsor Sheffield's next comedian and School of the Week etc. They also sponsor both Sheffield United and Wednesday. Hallam can be listened to by an App, Freeview, DAB, FM Radio and the internet.

3 Hallam FM shows are;

• Big John at breakfast
• In:Demand with Alex James
• Sunday Afternoons with Kate Lawler

Bauer Media Group

The Bauer Media Group is a German Media company. It is the largest media company in the UK. It is one of the largest conglomerates in the world. The Bauer publishing group distributes over 300 magazines worldwide in 15 different countries. It also many different TV and Radio Stations. Originally in 1875 it was a small printing house and has been managed by 4 different generations of the Bauer family. They also purchased Australia's largest publishing group CVC in 2012 increasing the value to more than 2 billion euros. The head office for Bauer is in Hamburg, Germany. The brand owns

KTA 2:

Bauer Media group is a German publishing company
It is the UK's biggest publishing group
In business terms, a brand is a "Name, team, design, symbol, or any other feature that identifies one seller's goods or services as distinct from those of other seller
A major brand is Virgin, which is also a media conglomerate

Portfolio- A collection of investments held by an institution

Bauer and Channel 4 work as a joint venture as they both own 50% of the Box Television company each, this is mutually beneficial

Bauer has a main radio competitor which is capital, as many of their radio stations are similar so must compete with each other for numbers

A commercial company is one that is run for profit.

Key Terms

• Production- The process of making a media text
• Distribution- The process of getting a media text to the audience
• Distribution (advertising)- This includes the marketing/promotion and advertising of the product as well as the physical distribution or broadcasting of the text
• Exchange- The process of an audience "consuming" a media text, i.e. listening to a radio show, watching a TV programme etc. It also includes the ways in which audiences "read a text.
• Media Conglomerate- A media conglomerate is a company who owns a large number of smaller companies (subsidiaries)
• Cross Media Conglomerate- A conglomerate that owns many different forms of media companies
• Independant Company- A company that is self owned, and not by a conglomerate
• Audience Reach- The number of audience members who are capable of receiving a media message
• Technological Convergence- Ability to listen to radio via many different ways
• DAB- Digital Audio Broadcast
• Simulcasting- Simultaneous Broadcasting
• Broadcasting Act
• Community Radio Order

KTA 1: Research into institutions

Radio Stations

• BBC Radio 1
• BBC Radio 2
• BBC Radio 3
• BBC Radio 4
• Talksport Radio
• Sky Sports News Radio
• Classic FM
• Hallam FM
• Capital FM
• Real Radio
• Viking FM
• Absolute 80's 
• Kerrang FM
• Radio Disney
• Planet Rock
• BBC Humber
• Al Jazeera 
• Choice FM
• Heart FM
• XFM

These above are just a few subsidiaries that News Corp own:

• Fox Sports- A multi national TV company that displays sports content all over the world
• The Daily Telegraph- A newspaper in the UK
• Vogue- A world renowned fashion magazine

3 Examples of 3 Cross Media Conglomerates are:

Comcast- Cable Network channels and news channels

The Walt Disney World Company- Tv, animation, film, radio

Time Warner- Tv channels and Magazines

Ambush Reality is an independant company as it only releases music by Enter Shikari and is not owned by a larger conglomerate