VLOG Script part 2

Big John- Big John is a radio presenter, and the host of Big John @ Breakfast. He has been running the breakfast show for around 10 years. He has won many awards over the years for the show as well as individual awards like radio personality of the year.

Janine Jones- Janine Jones is one of the Co-hosts of Big John @ Breakfast. She is on the show to help converse with Big John and help entertain the listener. She has been in Sheffield for over 10 years so is a local person who is passionate about the city.

Producer James- Producer James is another Co-host of Big John @ Breakfast. He was born and raised in Sheffield so has seen Sheffield change over the years. Being a local person he is able to have conversations about the city with the other presenters and the listeners who ring in for the broadcasts.

Drink Awareness Ad- This advertisement will have been used on the breakfast show as most people who listen to the show are old enough to drink alcohol and are likely to do so during the holiday period, so using the advert here means that the people they are targeting are more than likely the ones listening to the show. At the end of the advert a serious tone is used, this connotes that the point made is a serious one and engages the attention of the listener. This also connotes that Hallam are caring for their community by helping to inform them about the dangers of alcohol.

Specsavers- The Specsavers advertisement uses the voice of a confused woman, this connotes that without her glasses it is hard to do the normal things in life. This will try and persuade the listener to get their glasses from Specsavers to make their lives easier.

Hallamster- The Hallamster is a character used on Big John @ Breakfast as it is a high voice, which aims to be funny. The high voice connotes happiness and appeals to children as they are likely to be in the car with their parents on the way to school so it helps add diversity to the show to accommodate a younger audience.

VLOG Script

The Big John @ Breakfast show is a radio show on weekday mornings between 6am-10am. The show is presented at this time to catch commuters on the way to work, for this reason it is targeted at people around the age of 18-60 as they will most likely be awake and travelling to work. This target audience and time, influences the topics of discussion on the show. The discussions on the show involve new media, like album and film releases. There is also lots of general conversation to entertain the listener and keep there attention as they make there way to work. On one of the shows, there was talk about the new Moor Market in Sheffield. This is a great choice of topic for the show as it will be able to spark an interest from its local listeners. Using local news will help the station maintain its firm local roots which will help them subliminally tempt its listeners to stick with Hallam as it gives a local and homely feel due to it intertwining with the local community.

The adverts used are usually by local business’ this will help the company appeal to the local listeners as they will be able to get access to the business as it is most likely to be close by. Hallam also use this so that the listeners feel that the radio station is a big lover of the local community.

The jingles Hallam FM use depend on the show they are doing, they will usually say the name of the show accompanied by the music. Saying the name of the show denotes the show its self and the host of it. But the music connotes the type of music that will be played on the show. If the show is mostly modern pop, it may have an upbeat and happy theme, but if the show plays more modern electronic type of music, the genre of music that the jingle accompanies will be similar to the genre in the show. The electronic music jingles may connote the fact that it will appeal to a younger audience, whereas an 80’s themed jingle on an 80’s style show connotes that it will appeal to an older audience.

Hallam FM try to create a close sense of community towards their listeners by interacting with the audience. Often they take surveys in the local areas, not only does this help the listeners interact with the radio and make them feel like they are a part of the show, but it also allows the radio station to build up a relationship with its audience to establish themselves and maintain its reputation in the community. It offers incentives to its audience by asking them to let the station know its favorite music, and offer prizes to people who compete the survey. This will again allow the listener to feel wanted by the station and maintain its strong listenership. 

There are a few Vox pops used Big John @ Breakfast. Some are used to involve the listeners by getting traffic news from them. This allows the concerned listeners to feel accepted by the station. This connotes that the station is concerned with the people in the area it serves, as they want to help them make their journey as easy as they can.

There are many competitions available over the Christmas holiday period. These will help the station keep their listeners returning over the holidays. These competitions are not only incentives for the audience, but also for local business’ so that they can make themselves known in the area by possibly donating prizes and helping with competitions. The station also participates with local charities. There is a small section of the show where the audience is asked to donate gifts and presents for ill or in need children. This will help the audience interact and give the sense of community that Hallam wishes to achieve. 

Task 2 KTA 1

Database for Hallam FM

Presenters- Big John, an award winning breakfast show presenter, with Janine Jones, as well as Producer James.  There is also Alex Richardson who presents the days news

Jingles- A few jingles, saying when the show finishes and information about the show, this is to reinforce the brand to the audience so they return to the show the next day.

Adverts- Crystal Peaks as it is a major sponsor of Hallam as well as being a local shopping centre. Adverts from local businesses, as they will appeal to the listeners because they are around there area.

  

Music- Modern adult contemporary, popular chart music. This is because it is generally the most popular music for their target audience. It also helps them compete with their biggest radio rival, Capital FM

Vox Pops- Vox Pops are used for the traffic news, which will come from concerned listeners to give a sense of community. There is also vox pops from various charities and services from the local areas.

Discussion Topics- New album releases, Film and Christmas discussions. Discussions about the TV that will be on in the week, lots of general discussion to engage the listener and keep there attention on the way to work. Talk about the new market in Sheffield, this will help engage the listener and possibly make a start for a talking point. The discussion topics are very important as they determine whether or not the listener pays attention. Using local news will help the station maintain its firm local roots which will tempt the listener towards this station rather than its rival national stations.

Competitions/Sponsor Comps- Christmas competitions are available for listeners to enter to get the audience to carry on listening over the holidays. Competitions to win things in the local areas not only appeal to the listener, as they are accessible but also will help the local business’ get known in the community.

Local Events Sponsored by Station- Distribution of gifts for local children who are in need or ill. Advertisement for this are used and made so local people can interact and help out, this gives the radio station a sense of community to build up a warm and caring atmosphere.

How it involves the audience- Phone calls to local people about local charities. You choose the music gets the audience to tell the station which genre of music is there favorite and offers incentives like competitions so that people take part in the survey. 

DIGIMEDIA

Welcome to Digimedia, this site is here to teach you about different types of radio companies and how they work. It is also to teach you about the different types of media ownership across media companies.

A conglomerate is a company that owns and runs many different, smaller companies. These smaller are called subsidiaries. A cross media conglomerate is a company that owns companies over a variety of different media areas. The Bauer Media Group is a cross media conglomerate. This is because it owns a wide variety of media companies like Radio, TV, Magazines and web sites. It owns Hallam FM which is a subsidiary company of Bauer. More often than not, the layouts of the websites of subsidiary companies are similar and follow the same house style.

An independent company is a company that is not owned by a larger company and operates by its self as it is a self owned company. Sheffield live is an independent radio station as it is not owned by a larger media company. As this is the case they operate and make their money in different ways.

Sheffield live is an independent radio station, it is an independent radio station as it isn’t owned by a larger media company. Sheffield live is a community radio station, according to OFCOM (the office of communications) the definition of a community radio station is: “community radio stations are small scale, not for profit radio stations operated for the good of members of the public, or of particular communities, and in order to deliver social gain.” The provision of social gain has 4 mandatory requirement:

1.     Community radio stations must provide a service for underserved groups

2.     They must facilitate discussion and expression of opinion within the community served

3.     They must provide training or education to people not employed by the station

4.     Community radio stations must also help to strengthen the community served

Sangita Basudev set up the company in 2003. Sheffield live was awarded a licence from OFCOM to operate as a regular radio station. As it is a community radio station the content cannot cross over with the main providers like BBC. Surveys show It reaches 11% of people in the area it broadcasts to, this is a figure of 32,000 people. It is aimed at people from; Central Sheffield, Gleadless, Darnall etc.

It is a different type of radio station as well due to the music it plays which is a variety of genres such as;

·      Reggae

·      Ragga

·      Jungle

·      Asian Pop

·      Indie Pop

·      Dance

·      African

The broadcasting act of 1999 and the community radio order 2004 state that community radio services cannot gain more than 50% of their running costs from one sort of advertising or sponsor. The remainder of operating costs have to be obtained through grants, sponsors etc. Sheffield live obtained a £15,000 fund in 08/09 to pay the business managers wages.

Key Terms

·      Production- The process of making a media text

·      Distribution- The process of getting a media text to the audience

·      Distribution (advertising)- This includes the marketing/promotion and advertising of the product as well as the physical distribution or broadcasting of the text

·      Exchange- The process of an audience "consuming" a media text, i.e. listening to a radio show, watching a TV program etc. It also includes the ways in which audiences "read a text.

·      Media Conglomerate- A media conglomerate is a company who owns a large number of smaller companies (subsidiaries)

·      Cross Media Conglomerate- A conglomerate that owns many different forms of media companies

·      Independent Company- A company that is self owned, and not by a conglomerate

·      Audience Reach- The number of audience members who are capable of receiving a media message

·      Technological Convergence- Ability to listen to radio via many different ways

·      DAB- Digital Audio Broadcast

·      Simulcasting- Simultaneous Broadcasting

·      Broadcasting Act

·      Community Radio Order

Bauer Media Group is a German media company. It is the largest media company in the UK and also one of the largest conglomerates in the world. Its head office is in Hamburg, Germany. The Bauer Publishing Group distributes over 300 magazines worldwide in over 15 different countries. It also owns a wide array of TV and Radio Stations. It began in 1875 as a small printing house and has grown to be one of the largest companies in the world, owing this to 4 generations of the Bauer family. In 2012 they purchased Australia’s largest media group CVC, which has increased the value to over 2 Billion Euros.

Hallam FM is a radio station located in Sheffield. The company is a subsidiary of the Bauer Media Group. They are the number one commercial radio station for the whole of South Yorkshire, they are commercial as the business is run to make profit. It was first launched in October 1974 and broadcasts in Sheffield, Doncaster, Barnsley and many other areas. Hallam FM has a large selection of presenters, including Big John, JK and Joel, Ollie and Becky Hayes and many more. The station has won many awards over the years including a gold award for Best Personality, which was won by Big John. The main radio competitor for Hallam is Capital FM, this is because they are both similar stations that both play Adult Contemporary. However it also has many other competitors like Real Radio, Peak FM, BBC Radio Sheffield and BBC Radio 1. RAJAR (Radio Joint Audience Research) is the official body in charge of measuring audiences in the UK, it is co owned by the BBC and the Radio Centre. Bauer Media uses figures provided by RAJAR to collect date on the areas and types of people that listen to its stations. It is highly important to get accurate local figures with radio, this is due to the fact that it is very tough to sell advertising space on the radio. Hallam obtain just under a third of all the commercial market in South Yorkshire. The station sponsors many different charities and events. This includes being a sponsor of Sheffield’s Next Comedian and School of the Week. As it is a commercial radio station, it is run to make profit, therefore it is crucial it can extend its market as much as it can, therefore the radio station can be listened to via an App, Freeview, DAB Radio, FM radio and online. Hallam FM plays host to a variety of shows, including: Big John at Breakfast, which is a talk show accompanied by a variety of popular music. There is also In:Demand with Alex James which plays the latest variety of hits, as well as having celebrity guests and competitions. In addition to this there is also Sunday Afternoons with Kate Lawler, which is a chat show accompanied by popular music. This wide variety of radio shows helps Hallam achieve the pristine reputation it has.

Sheffield live is an independent radio station as it is not owned by another company, therefore it works in different ways.

It is a community radio station.

OFCOM say: "community radio stations are small scale, not for profit radio stations operated for the good of members of the public, or of particular communities, and in order to deliver social gain.

The provision of social gain has four mandatory requirements

1. Community radio stations must provide a service for underserved groups
2. They must facilitate discussion and expression of opinion within the community served
3. They must provide training or education to people not employed by the station
4. Community radio stations must also help to strengthen the community served

The company was set up by Sangita Basudev

Sheffield Live! was awarded a licence by OFCOM to operate as a regular radio station

The content cannot cross over with the main commercial channels like the BBC

Surveys show it reaches 11% of people in the area, this is 32,000 people a week

The people it is aimed at live in; Central Sheffield, Darnall, Gleadless, Nether Edge, Manor Top etc.

Music output includes:

• Reggae
• Ragga
• Jungle
• Asian Pop
• Indie Pop
• Dance
• African

Broadcasting act 1999 and the Community Radio Order 2004 stated that community radio services cannot gain more than 50% of running costs from one source advertising or on-air sponsorship.

The remainder of operating costs must be met through other sources; like grants, sponsors etc.

Sheffield Live! access this fund and in 08/09 gained a £15,000 grant to fund the wage of the Business Development Manager