VLOG Script

The Big John @ Breakfast show is a radio show on weekday mornings between 6am-10am. The show is presented at this time to catch commuters on the way to work, for this reason it is targeted at people around the age of 18-60 as they will most likely be awake and travelling to work. This target audience and time, influences the topics of discussion on the show. The discussions on the show involve new media, like album and film releases. There is also lots of general conversation to entertain the listener and keep there attention as they make there way to work. On one of the shows, there was talk about the new Moor Market in Sheffield. This is a great choice of topic for the show as it will be able to spark an interest from its local listeners. Using local news will help the station maintain its firm local roots which will help them subliminally tempt its listeners to stick with Hallam as it gives a local and homely feel due to it intertwining with the local community.

The adverts used are usually by local business’ this will help the company appeal to the local listeners as they will be able to get access to the business as it is most likely to be close by. Hallam also use this so that the listeners feel that the radio station is a big lover of the local community.

The jingles Hallam FM use depend on the show they are doing, they will usually say the name of the show accompanied by the music. Saying the name of the show denotes the show its self and the host of it. But the music connotes the type of music that will be played on the show. If the show is mostly modern pop, it may have an upbeat and happy theme, but if the show plays more modern electronic type of music, the genre of music that the jingle accompanies will be similar to the genre in the show. The electronic music jingles may connote the fact that it will appeal to a younger audience, whereas an 80’s themed jingle on an 80’s style show connotes that it will appeal to an older audience.

Hallam FM try to create a close sense of community towards their listeners by interacting with the audience. Often they take surveys in the local areas, not only does this help the listeners interact with the radio and make them feel like they are a part of the show, but it also allows the radio station to build up a relationship with its audience to establish themselves and maintain its reputation in the community. It offers incentives to its audience by asking them to let the station know its favorite music, and offer prizes to people who compete the survey. This will again allow the listener to feel wanted by the station and maintain its strong listenership. 

There are a few Vox pops used Big John @ Breakfast. Some are used to involve the listeners by getting traffic news from them. This allows the concerned listeners to feel accepted by the station. This connotes that the station is concerned with the people in the area it serves, as they want to help them make their journey as easy as they can.

There are many competitions available over the Christmas holiday period. These will help the station keep their listeners returning over the holidays. These competitions are not only incentives for the audience, but also for local business’ so that they can make themselves known in the area by possibly donating prizes and helping with competitions. The station also participates with local charities. There is a small section of the show where the audience is asked to donate gifts and presents for ill or in need children. This will help the audience interact and give the sense of community that Hallam wishes to achieve.